Following the success of the Shirley (Solihull) branch relaunch last May, EH Smith is continuing to roll out the ‘Proper Builders’ campaign across its branches in the UK. We’re delighted to announce the next branch to be refitted is the Enderby branch in Leicester.
The Leicester store will be receiving a full overhaul with a new layout and look that has already seen EH Smith’s strong brand, further strengthened in the West Midlands. The campaign in Leicester will kick off with a week of giveaways, competitions and prizes, between the 24th – 28th of March.
To make sure you get the full experience of the launch gets down to the branch from Monday 24th March. You can pick up your FREE builders pack, rammed with goodies, from a builder’s tape measure to thermal mug, chocolate bars, newspapers and clothing. Also on site will be the obligatory FREE food and drinks! To top it off you can enter a number of competitions to win thousands of pounds of giveaways, free football tickets and much more!
The campaign started with a spoof Valentine’s card that was sent out to a selection of tradesmen, inviting all proper builders for a ‘date’ to attend the launch in March. This of course was just the beginning, with a lot more to come at Leicester. Keep your eyes peeled for more!
You can also stay up-to-date with the launch by following @ehsmith on Twitter or ‘liking’ our EH Smith Facebook page. If you’re not into your social networking, fear not we’ll be keeping you up-to-date right here at www.ehmith.co.uk.